Lost opportunities don't hurt — until we start to notice them.

Through visitor counting to better business decisions.

Basic visitor counting

Sauron Standard

Our own product. A robust and reliable visitor counter that will keep you up to date with visitor data based on video analytics.

  • 95+% accuracy
  • For less demanding clients
  • Excellent price / quality ratio
Choose Standard
OR
Advanced visitor counting

Sauron Pro

3D counting with 2 cameras and data processing using artificial intelligence. This is no longer just a visitor counter, but a more advanced device that provides much more than just visitor data.

  • 99.5+% accuracy
  • Visitor demographic data
  • Visit duration
  • Current number of customers in the store
  • Frequency of passers-by and share of those who enter
  • Option for additional metrics
Choose Pro

Why count visitors?

Sales results and analyses tell us a great deal about the performance of individual salespeople, stores or the entire company — but they don't show us how many potential sales we missed because:

  • too few staff were scheduled
  • we don't know the real impact of marketing campaigns
  • we're not yet aware which of our stores are losing or gaining footfall
  • we're satisfied with results even though we have capacity to do much better
  • sales staff and stores are not reaching their expected conversion rate

Conversion rate

The CONVERSION RATE tells us what share of visitors we turned into a purchase. If we made 8 transactions out of 100 visitors, our conversion rate is 8%. Even a small increase in conversion rate results in a noticeable rise in revenue. Raising conversion from 8% to 10% means only 2 extra transactions per 100 visitors — yet at the same average transaction value, that is a full 25% increase in turnover.

Izplen

Use cases

Shops, opticians & shopping centres

Entry counting, visit duration, turn-in %, demographic data

Passenger terminals

Queue management

Stadiums & venues

Crowd flow management, bottleneck detection, safety capacity planning.

Museums, libraries, tourist centres & exhibition halls

Exhibit popularity analysis, layout and opening-hours optimisation.

Office buildings

Occupancy tracking

Public transport

Station passenger counting, timetable and capacity optimisation.

Our track record
10+
years present
250+
counters installed
9
countries covered

Get in touch

For more information about the Sauron visitor counting module, the data it provides, and how to use it to improve your business, feel free to contact us.

SIMPLIFY, Simon Kozina s.p.
Vojna vas 15a
8340 Črnomelj
Slovenija
Simon
+386 40 269 821

Get in touch